Owner, Perfectly Posh-GameDay Boutique October 2022 – Present
Social Media Marketing Summary for Perfectly Posh:
At Perfectly Posh, I spearheaded a comprehensive social media strategy that propelled our brand presence from the ground up. By closely following market trends in the boutique game day arena, I ensured our content remained relevant and engaging to our target audience. Leveraging insights from market research in similar industries, I identified key touchpoints that resonated with our customers' interests.
Strategic planning was at the core of our approach. We meticulously researched other successful accounts to gain valuable insights into audience engagement tactics. Recognizing the importance of meeting our customers where they were, we deployed targeted strategies across various platforms to maximize reach and engagement.
In addition to digital efforts, we implemented print and one-on-one strategies to foster deeper connections with our audience. Collaborating with complementary businesses further amplified our reach and engagement, creating mutually beneficial partnerships that enhanced our brand presence and customer following.
Our dedication to strategic planning, market research, and collaboration resulted in significant growth in our social media following and increased brand visibility for Perfectly Posh.
Executive Director-The Enrichment Foundation 2016-2022
The Enrichment Foundation was formed at the beginning of 2016. The board consists of 7 members with a passion for our community and education. The Foundation was founded to benefit USD 331 and our 331 communities. I implemented social media and marketing stradegies to promote fundraising efforts and grant applications.
In my role at Strong's Insurance, I led a transformative marketing initiative across our five locations in Southcentral Kansas. This initiative focused on highlighting our A-list clients each month, showcasing their stories through engaging interviews and captivating videos.
By spotlighting our remarkable clients, we aimed to foster loyalty within our community and build trust with potential clients. These videos were strategically shared across social media channels and newsletters, serving as a powerful tool to promote our brand and spark confidence among our audience.
This initiative not only enhanced our brand visibility but also strengthened our relationships with existing clients and attracted new prospects. I'm proud to have played a pivotal role in driving business growth and elevating the marketing efforts of Strong's Insurance."